Agenda

6PM: Food and Networking

6:30PM Speakers & Presentations
Sarat Chandran
Bio: has been in the IT business for fifteen years. He have been in leadership roles in implementing turnkey IT solutions for multi nationals. Have launched startups in the games, music and entertainment, real estate, and video space. Right now, I have launched
a Mobile applications business called MoApps.

MoApps first app in the iPhone app store is ZipStats.
ZipStats helps you find your ideal city (even zipcode) in
a metro based on statistical parameters that matter to you.
We use the latest mapkit api to help you zero in on your ideal
location in a metro.

Vadim Dagman
Vadim has worked for various Hi Tech companies and is well known for developing technology that has transformed multimedia for personal use. At C-Cube Microsystems and subsequently Dazzle he participated in developing technology that brought video to the home computer so mass consumers could digitize and then edit their own video content on their PC. As VP of Software Engineering at Emuzed he developed technology that enabled PC to be used as an entertainment device and become the foundation of Windows Media Center. Vadim was a co-founder and CTO at Monsoon Multimedia where he developed technology to enable television programming to be streamed and played back on internet connected devices. Vadim has had a hand in transforming entertainment to make it accessible to the mass market and views the rapidly evolving world of mobile entertainment as the next frontier for that transformation.

Abstract:
Success story lessons. Learning from successes is much more fun than learning from mistakes.
1. Living the rock star dream. First 10 days of climbing the charts: some user stats while the title was getting to #1 spot
2. Long tail of success is actually quite long: user stats after the #1 title dropped off the charts
3. Tips and tricks on keeping it alive
4. Monetizing: Ad revenue vs. paid app.
5. When launching a new title always be ready for success: some lessons learned on how to stage the launch.